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Experience

Company: Butler, Shine, Stern & Partners

Title: Group Strategy Director > Head of Strategy, 08/18-Present           

Brands: Amazon, NBA 2k, Activision Blizzard, ESPN, Joybird, Rao's, Noosa, Blue Shield, Constellation, FootJoy

 

Accomplishments: 

  • Built the agency’s strategy department from the ground up, hiring a talented and diverse group of creative strategists, as well as developing the department’s philosophy and approach

  • Lead brands across the agency roster, overseeing client relationships, research initiativesas well as developing new brand positionings, campaign platforms, and product launches    

  • Recognized for both creativity and effectiveness, including record breaking sales for both NBA 2k and Sovos brands, as well as signups for ESPN Fantasy Football 

 

Company: Venables Bell & Partners

Title: Brand Strategist > Strategy Director, 08/12-08/18                                 

Brands: Audi, Samsung, Chipotle, Reebok, Renaissance & Westin Hotels, 2016 Clinton Campaign

 

Accomplishments: 

  • Played lead role in successfully pitching, repositioning, and implementing campaigns for both the Chipotle and Reebok brands 

  • Developed and implemented successful new product launches for the Chipotle, Reebok,

  • and Samsung brands, as well as the launch of the Audi A3 in the Super Bowl

  • Recognized with Cannes Lions, Effies, Clios, Addys and more, including Time’s recognition of the Clinton Campaign ad “Captain Khan” as 10 Most Notable Campaign Ads of 2016

 

Company: Hamill and Burke CR

Title: Marketing Manager, 06/09-08/12                                                                           

 

Accomplishments:

  • In charge of market research and analysis over multiple business divisions

  • Responsible for the marketing and development of new product lines

 

Certifications, Skills, & Awards

 

Certifications: Strategy Finishing School - Communications Planning, 2023

Skills: Adept at utilizing generative text, image, and presentation AI for marketing and branding 

Juror: Effie Awards, Jay Chiat Awards

 

Awards

  • Cannes Lion – Reebok

  • Effie – 2 x Chipotle

  • Jay Chiat Award – ESPN

  • Clio Awards – ESPN Fantasy Football, ESPN March Madeness, Reebok

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