Experience
Company: Butler, Shine, Stern & Partners
Title: Group Strategy Director > Head of Strategy, 08/18-Present
Brands: Amazon, NBA 2k, Activision Blizzard, ESPN, Joybird, Rao's, Noosa, Blue Shield, Constellation, FootJoy
Accomplishments:
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Built the agency’s strategy department from the ground up, hiring a talented and diverse group of creative strategists, as well as developing the department’s philosophy and approach
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Lead brands across the agency roster, overseeing client relationships, research initiativesas well as developing new brand positionings, campaign platforms, and product launches
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Recognized for both creativity and effectiveness, including record breaking sales for both NBA 2k and Sovos brands, as well as signups for ESPN Fantasy Football
Company: Venables Bell & Partners
Title: Brand Strategist > Strategy Director, 08/12-08/18
Brands: Audi, Samsung, Chipotle, Reebok, Renaissance & Westin Hotels, 2016 Clinton Campaign
Accomplishments:
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Played lead role in successfully pitching, repositioning, and implementing campaigns for both the Chipotle and Reebok brands
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Developed and implemented successful new product launches for the Chipotle, Reebok,
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and Samsung brands, as well as the launch of the Audi A3 in the Super Bowl
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Recognized with Cannes Lions, Effies, Clios, Addys and more, including Time’s recognition of the Clinton Campaign ad “Captain Khan” as 10 Most Notable Campaign Ads of 2016
Company: Hamill and Burke CR
Title: Marketing Manager, 06/09-08/12
Accomplishments:
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In charge of market research and analysis over multiple business divisions
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Responsible for the marketing and development of new product lines
Certifications, Skills, & Awards
Certifications: Strategy Finishing School - Communications Planning, 2023
Skills: Adept at utilizing generative text, image, and presentation AI for marketing and branding
Juror: Effie Awards, Jay Chiat Awards
Awards
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Cannes Lion – Reebok
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Effie – 2 x Chipotle
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Jay Chiat Award – ESPN
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Clio Awards – ESPN Fantasy Football, ESPN March Madeness, Reebok