Birch Benders - Brand Bender

Problem
We needed to expand a brand known for niche dietary preferences (taste and function), into a more mass market “better-for-you” space, without specific dietary claims.

Insight
Now more than ever (Covid), consumers are questioning the status quo, and looking for new approaches that will improve their lives.

Solution
We decided to build off of the brand’s fun and imaginative spirit, with an ethos that sits above a specific claim or ingredient, that envisions fun craveable possibilities in quality ingredients. We call it “Bending the Ordinary” where we transform product and category conventions into the deliciously extraordinary.

Results
All ads generated lift in every brand metric and attribute, including - aided and unaided awareness, consideration, purchase intent, message takeaway