Noosa Yogurt - Reinvigorating Rebrand

Problem
With the brand and sales in decline, we had to find a way to re-energize noosa for a new generation of Millennial consumers.

Insight
Millennials were not only shopping the yogurt aisle by origin, but they were shopping yogurt brands by ingredients (not nutritional percentages)

Solution
Full On Tasty, a platform that allowed noosa to rekindle its Aussie heritage - discovered in Noosa, Australia, noosa’s unique “Aussie style” uses only full fat yogurt and packs it with natural fruit and honey for a full on taste experience. Embracing the brand’s heritage also allowed noosa to find its place & voice again.

Result
The rebrand and upside down campaign have driven unprecedented sales for noosa. Our spots scored highest on key metrics of appeal, motivation, distinctiveness and new info with the Millennial audience.