NBA 2k - Trending on Twitter Live

Problem
NBA 2k’s player ratings had become gospel in the hoop community, with players fretting over what rating they might get, and the community ablaze with debate; but 2k wasn’t getting credit for it. The brand would post the ratings with no programming around it.

Insight
Nothing ignites the sports social community like a ranking debate - who’s the goat, who’s a great, who’s better.

Solution
A star studded Twitter Live Stream event that ignites, facilitates, and houses the raging debate; incorporating players, influencers, and the community in the conversation.

Result
Back-to-back launches with the highest sales of any sports game in U.S. video game History.